Earlier today we announced on the Google Germany Blog that Yello Strom is our first Google PowerMeter partner in Europe. With over 1.4 million customers, Yello is among Germany's ten largest electricity companies and the very first company to offer commercial smart meters nationwide in Germany.
When Yello Executive Director Martin Vesper gave us a demo of the Sparzähler meter a few months ago, it felt like fate -- Yello's solution for making energy information easy-to-access and easy-to-act-upon aligns perfectly with our vision for Google PowerMeter. The Sparzähler meter's broadband connectivity makes it possible for Google PowerMeter users to see 15 minute interval data nearly in real time. (Its design is also pretty sleek, we think.)
Google PowerMeter now has nine utility partners around the world, large and small -- and each partner shares our goal of giving customers easy access to their own home energy usage information.
We hear from utilities around the world that are interested in enabling their customers to use Google PowerMeter. At the moment, we're focused on working with those utilities that can collect a minimum of hourly data (that's 24 reads a day) and deliver it to Google within one day. If you work for a utility with these kind of capabilities and are interested in getting your customers Google PowerMeter, please let us know!
Today is a big day for the Google Africa team for several reasons. We're announcing an exciting partnership between MTN Uganda, the Grameen Foundation and Google, along with the launch of Google SMS in Uganda. This launch makes available the first suite of applications resulting from an endeavor initiated by Grameen Foundation called "AppLab" (Application Laboratory) which began over a year ago. AppLab is designed to develop mobile applications that serve the needs of poor and other vulnerable individuals and communities, most of whom have limited access to information and communications technology.
At Google we seek to serve a broad base of people — not only those who can afford to access the Internet from the convenience of their workplace or with a computer at home. It's important to reach users wherever they are, with the information they need, in areas with the greatest information poverty. Hence the launch of Google SMS, a bundle of mobile services for users to access content on a range of topics. This not only includes traditional services such as sports scores and local news, but for the first time, also includes services such as health and agriculture tips.
We are also releasing Google Trader, an SMS-based "marketplace" application that helps buyers and sellers find each other, enabling greater access to markets and trade, especially for those who are most excluded today. With these services, we hope to help alleviate some of the information and access to markets barriers for the poor, especially those in rural areas. So when farmers in Iganga want to sell their maize, they can list it on Google Trader and a miller in another trading center can find and contact them to buy their goods (see picture below). If a pregnant woman has a question about prenatal services, she can text her question to 6001 and get a response right away. Now people in any part of Uganda can easily find the information that is most critical to them.
Miller in trading center calling women's farming group in Iganga to obtain maize.
These activities also represent an important milestone: our first major initiative in Uganda, one of the newest locations where Google is setting up operations. Earlier this year, I joined the Google Africa team to lead our efforts in Uganda, where we want to offer valuable services that address real needs. As East African fiber optic cables begin to connect Uganda to the global Internet community, it is vital that the foundation for a thriving Internet economy also be established. Many impressive organizations are focused on this goal, and we hope to enhance these efforts.
Finally, this launch represents the team efforts of many local partners, communities and individuals, each of whom played a role in bringing this vision to life. The Village Phone Operators represent our very first set of focus group participants and product development advisors. And the participation of farmers in more distant villages was fundamental in creating the highly local content — created by them, for them, through our local partner BROSDI (Busoga Rural Open Source and Development Initiative), in collaboration with AppLab. While developing the health tips service, students, health workers, doctors and school nurses stepped forward as leaders in their respective areas and turned this humble mission into a reality. Our partners, Straight Talk Foundation and Marie Stopes International, not only created the content with AppLab based on the input of these many constituents, but forged deep and strong links with the communities where these services are in greatest demand.
When we return to these villages with a product that will be developed through their insights, we want to understand if the service truly is having an impact. To this end, we are conducting a social impact assessment with Innovations for Poverty Action, with support from Google.org, to build from the knowledge of what users need most, to understand what works best.
We hope these services will help a variety of organizations already doing impressive work to reach a broader audience and those with the greatest need, in new and innovative ways, through the mobile phone. This is the first of many exciting collaborative efforts we will be working on to support access to information in Uganda and more broadly, across Africa. So to everyone who participated in this effort, we say Webale Nyo!
While many organizations are doing great work to enable community service locally, it's not simple to search across opportunities from a variety of places to find what's right for you. We have some experience finding relevant information from among many scattered sources, and when we learned that President Obama and the First Lady were making community service a top priority even before taking office, we thought we could help make a difference.
With our mission in mind, a group of "20%" engineers, designers, and program managers from Google and other tech companies began work on All for Good, a new service to help you find volunteer events in your community, and share those events with your friends.
All for Good provides a single search interface for volunteer activities across many major volunteering sites and organizations like United Way, VolunteerMatch, HandsOn Network and Reach Out and Read. By building on top of the amazing efforts of existing volunteer organizations like these, we hope to amplify their efforts.
And in the spirit of open data, All for Good has a data API that anyone can use to search the same data displayed on the All for Good site. All for Good was developed entirely using App Engine and Google Base, with the full code repository hosted on Google Code Hosting. We'll be inviting developers to contribute to the open source application soon, so stay tuned.
Just as releasing the Maps API led to an surge of independent and creative uses of geographic information, we've built All for Good as a platform to encourage innovation in volunteerism, as much as an end product in itself. We hope software developers will use the API or code to build their own volunteering applications, some even better than the All for Good site!
And if you want to volunteer your video-creating skills to make a difference, check out YouTube Video Volunteers, a new platform designed to make connections between non-profits with video needs and skilled video makers who can help broadcast their causes through video.
All for Good is a new kind of collaboration between the private, public, and nonprofits sectors to build free and open technology to empower citizens. Similar to the Open Social Foundation, we helped create a new organization called Our Good Works to make sure that the API, the platform, and social innovation that they inspire are supported for the long term. The leadership includes Reid Hoffman, Chris DiBona, Arianna Huffington and Craig Newmark on the board, and the organization aims to build support volunteerism services like All for Good.
Today the First Lady is in San Francisco calling on Americans to improve our communities by rolling up our sleeves and putting our time and talent towards doing good. You can learn more at serve.gov, where we're proud to power search.
Posted by Paul Rademacher and Adam Sah, Engineering Tech Leads, Google
Today is World Environment Day and I wanted to point your attention to a major initiative that just launched and is supported by Google: The Prince of Wales' Prince's Rainforest Project, dedicated to protecting the Amazon rainforest. Check out this video featuring supporters from around the world, including Google's very own CEO, Eric Schmidt - and some adorable frogs. Prince Charles spoke about the destruction of the rainforest and other challenges of the 21st century at our recent European Zeitgeist. As he has said, "If we lose the battle against tropical deforestation, we lose the battle against climate change."
Posted by Amit Sood, Sr. Product Marketing Manager
As the flu season begins in the southern hemisphere, we're excited to announce the expansion of Google Flu Trends to Australia and New Zealand.
By using aggregated search data, we've been able to produce estimates of flu activity for these countries in the same manner as in the United States and Mexico. We continue to see a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms.
While some existing flu tracking systems may take days or weeks to collect and release data, Google search queries can be counted immediately. Google Flu Trends is updated daily and may provide early detection of flu outbreaks. We hope that this information complements existing flu surveillance efforts in Australia and New Zealand, and proves useful for individuals and public health responders.
We're keenly aware of the trust our users place in us and our responsibility to protect their privacy. Google Flu Trends cannot be used to identify individual users. The patterns we observe are only meaningful across large populations of Google searchers.
For those Kiwis and Aussies out there, avoid becoming part of our statistics and get a flu shot! And keep an eye on those graphs if you're curious to see how the flu season unfolds.
Posted by Dan Vanderkam, Software Engineer, and Corrie Conrad, Senior Associate, Google.org
Earlier today we announced on the Google Germany Blog that Yello Strom is our first Google PowerMeter partner in Europe. With over 1.4 million customers, Yello is among Germany's ten largest electricity companies and the very first company to offer commercial smart meters nationwide in Germany.
