With the price of gas topping $3.75 this week here in California, drivers will be pleased to learn about the official launch of the Progressive Automotive X PRIZE. This is an international competition (with a $10 million purse) designed to inspire a new generation of viable, super fuel-efficient vehicles. Teams are already busy designing, building and working to bring to market 100 MPGe vehicles that people want to buy, and that meet market needs for price, size, capability, safety and performance – and, most importantly, are clean. NBC showcased some concept carsin their Today Show coverage of the competition and the announcement even garnered a shout-out from car enthusiast Jay Leno.