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We’re Going (RED) for World AIDS Day

HIV/AIDS has cut a swath of destruction across the globe—infecting more than 60 million people, leaving 14 million orphans in sub-Saharan Africa alone. But a global movement to stop the spread of HIV/AIDS, along with scientific breakthroughs in treatment, have reversed the momentum in recent years. For those living with HIV in Africa, just two pills at 40 cents a day can bring a recovery so miraculous it’s known as the Lazarus Effect. Watch the transformation of lives in this video:

Thanks to the efforts of The Global Fund and other organizations around the globe, the number of people in low and middle-income countries receiving these medicines has increased ten-fold over 5 years. But fewer than half of those in need of treatment have access. And the number of new HIV infections continues to outstrip the numbers on treatment: for every two people starting treatment, five become infected with the virus.

Taking action has never been easier. Our World AIDS Day page offers plenty of options:

Show your support in other ways, too. Select the iGoogle World AIDS Day theme for one day on your personal iGoogle homepage. On Twitter, from approx. 4 am EST (for 24 hours), include #red to turn your tweets the color red; if you like, follow @joinred. And on Tuesday night (December 1) starting at 8pm EST, watch a live Alicia Keys concert on YouTube benefiting Keep a Child Alive.

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