Google dot org blog - News from Googles Philanthropic Arm

Introducing The NGO Impact Award For The Google Online Marketing Challenge

How can students hone their marketing skills and help an NGO at the same time? Sign up for the Google Online Marketing Challenge and compete for the NGO Impact Award. The Challenge is a global student competition open to any higher education institution anywhere in the world. The 2010 Challenge had over 12,000 students in 60 countries competing. This year, we would like the Challenge to reach even more people ... and we need your help in getting the word out!

For the first time ever, The Challenge will allow student teams from across the world to receive US$200 of free online advertising with Google AdWords and then work with local businesses or NGOs to create effective online marketing campaigns. will make a donation in the name of the top three winning student teams to their nonprofit partner. Prizes for the winners include:

1st place - $15,000 donation to the nonprofit partner
2nd place - $10,000 donation to the nonprofit partner
3rd place - $5,000 donation to the nonprofit partner

How can you help to get the word out? Professors or lecturers need to register on our website by mid-April in order for their student teams to participate, so contact any former or current professors you know to alert them to this great opportunity. The Academic Guide will provide professors with all the details they need to help them decide if the Challenge is right for their class. The Challenge is open to any university and any discipline around the globe, at graduate or undergraduate level. Registration is now open to professors till mid-April and students can compete from January 31st until the June 10th, 2011. Winners will be announced in July 2011.

Together, student teams and nonprofits can make a lasting impact and learn about online advertising in the process. Thank you for your support!

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